Normally I would say step one is call me and I’ll take care of the rest. But for I will expand today on what the steps I do when listing a property.
This where I present the recently sold listing’s and current listing and advise on the listing price. Then we sign the paperwork, Disclosures and Listing contract
Build Social Media marketing campaign
This means making the templates for the ad’s you will read about below, but also to find the target audience for your property, the most ones likely to be interested in your home. This done by targeting location and interests. I use this info to make this a seamless process to maximize the exposure of your property.
Coming soon Ads & flyers
Social media ad & flyers containing brief details about your property and one picture of the outside. This is to build up the anticipation and curiosity for when your property does hit the market.
“You never get a second chance to make a first Impression” – The photos of your home are going to be one of the first things potential buyers are going to see, so they need to be top of line to keep their interest.
4K walk-through video & 4K Drone video & pictures
This also falls into the category of making good first impressions. The walk-through video also shows the potential buyers the house beyond the just the pictures. This will help eliminate people “Just looking” which means when you do have to make your home available for showings it will be more qualified buyers.
Just listed Ads/flyers
These digital ad’s and flyers will have the professional photo’s and the listing description high-lighting all the selling features of your home, as well as an invite to the first open house(s).
Digital advertising on multiple websites
Placing your home listed for sale on the following websites:
Office & MLS tour’s
A tour is when us realtor’s go look at newly listed homes as a group, my office does one internally on Tuesdays and depending on where your property is there is another tour called “MLS Tour” which is when realtors from all the different offices tour new listings in a market area. Tours accomplish two things, the first is that your listing gets more exposure to local Realtors and the Second is you get the opinion of all the realtors on tour on what your property will sell for.
Holding an open house is your decision, after all it is your home. Some people may say open house are only good for the agents holding them to pick up new clients. That being said, do you think more people seeing your home will be good or bad for the sale of your home? Holding an open house in my opinion is good because it increases the number of potential buyers that see your home. We also get to pick the time and this means we have time to set the scene, to present the home in the best way possible. Showing requests can come last minute and its hard to live in your home and keep it “show ready”.
Following all these steps will maximize the sale potential of your home. To explain what happens when we get an offer, the negotiating & closing process will need its own news-letter. So stay tuned!
If you know someone who would like this high-level service when it comes to real estate, I am never to busy for your referrals!